Adidas: Digital Rookie Card
Description
Experience
GA Cup athletes scan a QR code to access a mobile-first web app where they fill out their player profile and choose their boot (Predator or F50). The submitted profile and an on-site video capture are processed through an automated pipeline: background removal, branded compositing with athlete data and dynamic assets, with a final output of a final shareable 9×16 video render. Athletes receive their personalized video trading card by email within minutes of completing the experience.
Build
Athlete Web App, Operator Panel, Automated Video Generation Pipeline, Background Removal, Compositing, Video Delivery
Role
Full Stack Development, Video Pipeline Development, Deployment, Quality Assurance
Locations
- Sarasota, Florida, USA